Could surgery be an option of the past for women looking to increase their cup size? The answer could lie in the effectiveness of a “wonder cream” costing $15.95 that’s being called a “boob lift in a tube.”

The company behind NIP + FAB Bust Fix claims clinical trials have proved this bust booster can help to lift, boost and tone the bust area in as little as 28 days. The product has reportedlybeen selling over 1,000 tubes a minute this week alone.

According to the manufacturer, the bust serum is formulated to visibly plump, smooth and firm the skin around the bust and decollete, adding a volume increase of 7% in just 28 days. It contains CellActive-FORM, “a plant-based complex of active ingredients which supports the natural process of lipid deposition, lending fullness to the bust, so it will reshape the contours of the cleavage area and optimally accentuate the feminine features.”

For best results,the manufacturer states it should be used twice daily.

Available at select Target stores nationwide and from www.target.com.